I love the balance between Art and Science: the Ideas, the Messaging and the Metrics!
As a Facebook advertising specialist, I bring together my skills and experience as an online marketer, together with coaching I've received direct from Facebook, to create simple strategies and tactics for generating profitable sales from Facebook advertising.
My background is in branding and advertising, having spent 14 years as a Creative and Brand Strategy Director for an international award-winning advertising agency.
In 2010 I left the agency world and corporate clients to focus on helping smaller businesses develop and implement online marketing and lead generation strategies.
Having initially started out with Google PPC traffic in 2011, I've spent the last 4 years exclusively focused on using Facebook advertising as a traffic source for lead generation and sales.
In addition to training large in-house marketing teams and coaching small groups and individual business owners, I also run my own online business in the guitar teaching niche.
This business has been built exclusively through Facebook advertising. In just the last 10 months I've ran 1,028 Facebook campaigns, generated 11,584 email subscribers, and gained 2,963 new customers.
I now seek to share my experience, strategies and tactics, to help other businesses fully leverage the power of Facebook advertising to reach out to new customers.